Hey BON Fam,

If there’s one guiding word for us in 2025, it’s Identity.

Burned Out Nation is growing! And as we expand, we’ve realized that recovering from burnout requires more than a book, a therapy session, or a day off. One day off won’t solve burnout. Prevention requires a movement—and with that comes evolution. We’ve been refining our mission, adjusting our strategy, and expanding our reach to serve both individuals and companies on their burnout prevention and recovery journeys.

How You’re Helping Us Evolve Our Identity

Jordan’s Story: From Burnout to Bliss

When Jordan reached out to BON, he was at a breaking point. His once-fulfilling role in partnership-led growth had become a cycle of exhaustion, pressure and disconnection. Long hours, constant demands, and the expectation to always be "on" had drained him.

He had just been approved for a 30-day leave of absence, but instead of relief, he felt anxious. What if he returned feeling just as depleted? What if nothing changed?

Jordan didn’t need another productivity hack—he needed a SHIFT.

He started small: seven days of gratitude, micro self-care and intentional reflection. No drastic changes, no pressure to "fix" everything—just space to pause.

By the end of the first week, something shifted.

His mindset. His energy. His ability to see a future beyond burnout. Instead of dreading his return, he began redefining his boundaries and envisioning the next chapter of his career.

Jordan didn’t just recover—he transformed.

This is why BON exists. Not just to raise awareness about burnout, but to guide people through it—toward a life and career that feel aligned and fulfilling.

Expanding Our Outreach – A Dual Approach

Until now, BON has primarily focused on helping individuals recover from burnout. However, burnout is both a personal and systemic issue. That’s why we’ve refined our outreach strategy to address both individuals and companies.

• For individuals: We provide tools, resources, and community support.

• For organizations: We offer burnout prevention consulting to help shift company culture.

By combining science, mindset work and practical strategies, we are making BON a complete operating system for burnout recovery.

A Business Wisdom Quest

To build something sustainable, we sought expert guidance. We hired a business consultancy to help refine our vision and strategy, and from this effort, the BON SHIFT Method was born.

SHIFT is a structured framework that helps both individuals and organizations navigate change sustainably. Because when burnout is embedded in a company’s culture, real change requires more than surface-level fixes. It takes strategic leadership.

This is why we are teaming up with certified coaches who bring unique expertise to burnout recovery. In the past three months, we have partnered with:

• Health coaches focused on physical and mental well-being.

• NLP (Neuro-Linguistic Programming) coaches to help rewire behavior patterns that contribute to burnout.

• Leadership coaching for leaders to develop a burnout-proof mindset.

Why this SHIFT?

Because true change happens when both people and organizations commit to healthier workplaces.

What’s Next?

We are just getting started. Next week, we’ll share what’s on the horizon for BON, including upcoming initiatives and ways you can get involved.

Burnout doesn’t keep office hours. That’s why we are building a 24/7 support system where people can access resources, self-assessments, and burnout recovery tools—whether through our website or social media.

Until then, let’s check in. How are you really feeling?
Are you in survival mode, or creating balance?

Hit reply and let us know. Your journey matters to us.

With gratitude,
Anderson Dinga
Founder, Burned Out Nation

PS: Take the free BON Assessment Test (BAT) today to uncover insights about your burnout level.